Measurement-based care is increasingly referenced in conversations across the behavioral health industry. | In this episode, Senior Writer Anastassia Gliadkovskaya explores what it takes to make ...

After years of confusion, a new study confirms the proton is tinier than once thought. That enables a test of the standard model of particle physics.

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

NEW YORK, Feb. 18, 2026 (GLOBE NEWSWIRE) -- Becausal, the leader in causal AI-based CPG and retailer audience intelligence, today announced the launch of its Always-On Sales Lift Measurement Module, ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its 2026 Annual Leadership Meeting.

Dr. Byeongock Kim, Principal Researcher at the AX Convergence Research Center of the Virtual Engineering Platform Research ...

The tool will aggregate viewing data across apps and channels from more than 30 million activated VIDAA-powered smart TVs, ...