Learn how one organization is using an impact measurement framework to track, communicate, and improve its loans, services, ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, actionable insights.

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ...