nerdist24d
After BARBIE, Mattel’s Cinematic Universe Is Ready with 15 Movies
Bolstered by the success of the Barbie movie, Mattel is ready to ... The Matchbox movie will be another car-centric piece for Mattel. Apparently, it will be an action movie depicting the toys ...
Toys aren’t just for kids. Mattel and other companies are embracing ‘kidults’
Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...
The Real Deal12d
“Barbie” originator Mattel leases 60K sf in El Segundo
Toymaker Mattel, which originated the intellectual property behind the movie “Barbie,” will relocate its studio operations to offices in El Segundo. The local company inked a lease for 60,000 ...
Get the 32 Best New Toys of 2024 Before They Sell out
Our picks for the best new toys of 2024 include picks from standbys like LEGO and Barbie in addition to new releases from Ms.
Mattel Adventure Park in Glendale won't open in 2024. Here's why
The Barbie Beach House and Hot Wheels roller coasters at a big theme park under construction in Glendale, Arizona, will take a while longer to finish. After quietly changing its opening date on its ...
Zawya4d
Barbie commemorates 65 years with launch of star-studded book celebrating the brand’s impact
Mattel’s Barbie brand to release ‘My Barbie™ Story’, a new illustrated book celebrating the brand’s legacy as it commemorates ...
Bristol Live on MSN3d
Win 1 of 5 Mattel toy bundles in our fabulous competition, just in time for Christmas!
It's beginning to look a lot like Christmas, and what better way to get in the seasonal spirit than by entering our fabulous ...
Los Angeles Times11d
Mattel is revamping its work spaces as employees return to the office
Mattel, the toy maker behind major brands such as Barbie and Hot Wheels, is upgrading its real estate holdings, moving its studio operations and design center into new homes. The company ...
Los Angeles Times24d
Toys aren’t just child’s play. Mattel, Lego and others find ‘kidults’ bring in big business
Known as Azusa Barbie, Sakamoto views Barbie as more ... decorated like an astronaut Barbie or a Hot Wheels race car driver. In 2020, Mattel released a $400 remote-controlled Tesla Cybertruck ...
Seattle Times23d
Toys aren’t just for kids. Mattel and other companies are embracing ‘kidults’
Known as Azusa Barbie, Sakamoto views Barbie as ... like an astronaut Barbie or a Hot Wheels race car driver. Advertising In 2020, Mattel released a $400 remote-controlled Tesla Cybertruck with ...
The Daily Item14d
Toys aren't just for kids. Mattel and other companies are embracing 'kidults'
Known as Azusa Barbie, Sakamoto views Barbie as more ... decorated like an astronaut Barbie or a Hot Wheels race car driver. In 2020, Mattel released a $400 remote-controlled Tesla Cybertruck ...
Detroit News19d
Toys aren't just for kids. Mattel, rivals are embracing 'kidults'
Known as Azusa Barbie, Sakamoto views Barbie as more ... decorated like an astronaut Barbie or a Hot Wheels race car driver. In 2020, Mattel released a $400 remote-controlled Tesla Cybertruck ...