With a reach of 136 million and record-breaking 30 GRPs in the genre, music channel Mastiii recently announced a 30–45% hike in advertising rates. Mastiii commands the highest market share of 18%. In ...

New Delhi: In a genre as expendable as a music television channel, which runs on similar and fairly limited content, one would have thought that youth-focussed channels like MTV or VH1 would be market ...

Music and Youth Channel- Mastiii is a testament to India’s rising music legacy as it establishes a new record in the genre. Surpassing the highest impression standard, set initially by none other than ...

A new music channel has sprung out of nowhere to challenge the biggies in a very crowded market. Mastiii, launched by Sri Adhikari Brothers, or SAB, Group last July, left the industry stunned as it ...

Riding high on a strong, successful theatrical run, the makers of Mastiii 4 have now released the highly requested and much-anticipated new track, ‘Nagin’, Check it out! Riding high on a strong, ...

Sri Adhikari Brothers', music and comedy channel - Mastiii has captured the top spot amongst its competitors in the hindi music genre across Hindi speaking Markets (HSM). Mastiii has garnered 16.5 ...

The music-comedy channel from Sri Adhikari Brothers is the No. 2 channel in the music genre in the fifth week of its launch Until a few weeks ago, the music tempo was rising with the war between 9XM, ...

In order to woo audiences and ensure their stickiness, the music channel has introduced new fiction properties to its programming line-up. 'Differentiation' in the key signpost that every television ...

The buzz around Mastiii 4 reached new heights as Waveband Production unveiled the much-awaited song ‘Pakad Pakad’ at a grand launch event in Mumbai today. Ever since glimpses of the track appeared in ...

Shaking Shaking Dil Ke Taar…. Tonight Is The Sum Of A Reminder Of An Unbalanced Equation Inherent To The Hormonal Dis Programming Of The Problem Called Love Tonight Is The Sum Of A Reminder Of An ...

MUMBAI: Mastiii has created a huge impact with its awareness initiative #BanoDheet. In a span of twenty four hours of launching the digital leg of campaign, #Banodheet was trending at #1 and received ...