On June 19, 2024, an X user claimed Nintendo character Mario's catchphrase was "Itsumi Mario," not "It's-a-me, Mario" (archived here). The user said "Itsumi" meant "super" in Japanese, and therefore ...

In August and September 2024, social media users resurfaced a claim that Nintendo character Mario's catchphrase is actually "Itsumi Mario" — not "It's-a-me, Mario." For instance, one Facebook user ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. Following the somewhat underwhelming Super Mario 3D All-Stars back ...

Get ready to be amazed by a one-of-a-kind Super Mario mobile, handcrafted using clay and cardboard! 🎮🍄 In celebration of ...