Alarming new research suggests that AI models can pick up "subliminal" patterns in training data generated by another AI that can make their behavior unimaginably more dangerous, The Verge reports.

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Subliminal perceptions, also known as subliminal messages, are messages, either visual or auditory, that are presented just beyond the threshold of human perception. A subliminal perception may not be ...

Back in 2007, right when I was starting this blog, a ground breaking study revealed an extra-ordinary finding. What the researchers had discovered was that just giving people subliminal reminders of ...

An adaptation of this photo via Flickr. First Spotify blew my mind. Now it wants to tap into it through the backdoor. After resisting its pull for ages as a cratedigging Luddite, I finally downloaded ...

Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do ...

Every week, the social media hype-train seems to find new ways to sensationalize generative AI tools. Most recently, a new technique that allows users to produce optical illusions went viral, with ...

Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out. On 12 ...

Recently, I holed up indoors with my family watching old sci fi movies, including The Puppet Masters, a story about alien blobs that sit on people's backs and wire themselves into human nervous ...

"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the new ...

Their work suggested that subliminal advertising was only effective with products that people knew of and somewhat liked. The flashes made the brand name more '"cognitively accessible", their theory ...