Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them. Old school keyword research was more ...

Ranking well for competitive keywords is incredibly tough for the average small business. That’s why more specific and less competitive keywords can make a huge difference. For many, long-tail ...

Here are some tips on how to teach copywriters why long-tail keyword research matters in modern SEO – and some tools to help them do it successfully. Good quality content is incredibly important to ...

To help your small business better understand long-tail keywords, we asked SEO experts and business leaders this question for their best advice on long-tail keywords. From choosing target keywords for ...

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting ...

PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general and extremely competitive keywords. For example, ...

Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions? If so, you’ll want to learn more about long-tail keywords.

Opinions expressed by Entrepreneur contributors are their own. Keywords are actually whole phrases, and “long-tail” keywords are phrases with four or more words in them. Here’s an example: You can see ...