And it’s not just hype. Forecasts show that by 2026, sales from live online shopping will grow by 36%, accounting for over 5% of all e-commerce sales in North America. With 2025 set to be a tipping ...

The American live-stream shopping app recently reached a $5 billion valuation. It wants to succeed where others have failed.

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has Whatnot secured $265 million in a Series E ...