Whatnot proves that engagement is now the leading indicator of success in ecommerce. The apps winning in 2025 were ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

Agora, the company that develops “real-time engagement” APIs, is making its livestream shopping technology widely available to help more brands build live commerce experiences, including shoppable ...

The market for selling goods in real time online is relatively small, but a number of start-ups and big tech names are betting American consumers will catch on. By Jordyn Holman and Kalley Huang On a ...

With the Sune app, Qurate seeks to create its own commerce ecosystem where shoppers can find new products. The app aims to capitalize on the Gen Z-driven trend of livestream shopping, per the ...

Sellers can highlight different products within the live shows on the app that mirror the same technology of the desktop platform. So far, TalkShopLive has grown its roster of retail partners, ...

Amazon’s Lens Live feature in its shopping app scans products via a mobile device’s camera and shows similar items via Amazon, with product information and answers to common questions through Rufus, ...

Darko Pavic, CEO of Fiscal Solutions, Retail Tech Expert with 25+ Years of Experience, Innovator in Global Retail and Technology. Live commerce, a dynamic blend of live video, real-time interaction ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Live social shopping is when a content creator or brand goes ...

YouTube announced that creators can now release products in their livestreams instead of uploading all of the product's details ahead of time, as explained in a video from YouTube's creative tech team ...