LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

LinkedIn marketing is a powerful way for freelancers to attract new clients, and there are certain types of posts that may ...

With 83% of B2B buyers in India perceiving short-form videos (SFV) from industry experts as a highly trusted B2B content form, LinkedIn has introduced a range of video features targeted at B2B ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn has published a new guide on how B2B ...

Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly ...

The majority of B2B creative is “ineffective” according to new research from the LinkedIn B2B Institute and market research agency System1. Of the 1,600 B2B ads shown to a sample of 6 million people ...

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies seeking a predictable and sustainable pipeline, LinkedIn can become so much ...

Opinions expressed by Entrepreneur contributors are their own. Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’re in an ...

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re ...