The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a significant evolution in LeBron James' signature line, featuring ...

LeBron James used his sneakers to show support to ... gold and white colorway. In terms of tech, the Nike LeBron 22 features saddle wings that were added for midfoot stability, as well as Air ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the billion dollar relationship almost never happened. It was in 2015 that ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

LeBron James signed with Nike in 2003, but he almost ended up with ... plus CEO interviews, market updates, tech and money news that matters to you. We've added you to our mailing list.

The Nike Swoosh logo, James's signature, LeBron logos, and crown icons appear in metallic gold. Adding another dimension, the shoe features reflective paneling that shines in the dark. But it is ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. LeBron James has been the premier player in ...

LeBron James used his sneakers to show support to Los Angeles firefighters on Monday as they continue to battle the wildfires that have decimated the city. The Los Angeles Lakers superstar wrote ...