LeBron James has built an impressive portfolio of sponsorship deals throughout his ... In 2015, LeBron signed a lifetime deal with Nike, which is estimated to be worth over $1 billion.

Lebron James' new lifetime deal with Nike is believed to be the largest single-athlete deal in Nike's history. Produced by Jacqui Frank. Original reporting by Emmet Knowlton. Follow BI Video ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition arrives ...

LeBron James is not quite feeling the same holiday ... But the blame for their departure actually lies with James’ sponsor Nike. ESPN notes that Nike took over the NBA’s uniform contract ...

Los Angeles Lakers forward LeBron James appeared on the most ... Travis asked James if Nike was always his first choice for a sneaker sponsor. James clarified that it was not and told a ...

The Nike Swoosh logo, James's signature, LeBron logos, and crown icons appear in metallic gold. Adding another dimension, the shoe features reflective paneling that shines in the dark. But it is ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. LeBron James has been the premier player in ...

LeBron James signed with Nike in 2003, but he almost ended up with Reebok instead. James said he had three pitches, one from Nike, Reebok and Adidas, during a recent appearance on "New Heights." ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...