When my son was six-years-old, my wife and I refused to give him toy guns. If one arrived as a gift, it was swiftly spirited away – so quickly that he barely noticed its absence. Instead, we bought ...

LEGO has just revealed three exciting new Toy Story sets arriving May 1, 2026, perfectly timed with the upcoming “Toy Story 5″ movie releasing in June 2026. Whether you’re a longtime fan or just ...

Lego's many ventures have helped build a nearly inflation-proof company — one toy block at a time. While inflation has struck other industries, including most toy manufacturers, Lego has created a ...

From the skies above Billund, Denmark, you can guess which famous toy company calls this town home. And inside this life-size Lego building, it's Lego heaven. Just about anything imaginable is ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...