Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

BILLUND, Denmark & LAS VEGAS, Nevada — The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The ...

Another thing I love about this LEGO set is the fact that it comes with 11 minifigs, including Princess Leia in her iconic ...

LEGO unveiled a new way to play with its iconic bricks. At the 2026 Consumer Electronics Show in Las Vegas on Jan. 5, the toy maker introduced its "SMART Play" system, an innovative platform that can ...

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