If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO lightsaber. The post Join LEGO in NYC for a Free STAR WARS SMART Play ...

LEGO revealed its big push into interactive bricks last month alongside three other Star Wars Smart Play sets, all of which will launch on March 1. These include an X-Wing, TIE-Fighter, and a Death ...

LEGO SMART Play is weird, silly, and daft, both as a concept, and with its ultimate execution, but needs to grow from its initial ideas.

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

LEGO fans are buzzing with excitement for LEGO’s new Star Wars SMART Play sets. And yes, that includes adults and kids alike. This new evolution in LEGO play, which adds lights, sounds, and ...