Lego has begun a global review of its media buying and planning arrangements. The Danish-headquartered toy bricks giant has worked with Initiative since 2017 and spends about $415 million on media ...
Lego has launched a social media site called ReBrick, which indexes Lego-related content from all around the internet. It’s designed to give users a platform to share their creations. Lego has ...
The Lego Group announced today the winner of its 18-month long global media agency review--Publicis One, powered by Starcom, a bespoke agency team just for Lego. The Billund, Denmark-based company ...
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