Lego’s new building set for girls is sparking outrage among gender-equality advocates.more The classic playtime favorite is typically gender-neutral, but the new Lego Friends line is catered to girls ...

LEGO will soon be rolling out a line of toys targeting girls. Already a popular toy company in the boy segment, the company is hoping to attract "the other 50 percent of the world's children." The ...

The LEGO Group announced at an invitation-only media event in New York City, Friday, its plans to relaunch a decade-old LEGO Friends product line in an effort to be more inclusive and represent ...

LEGO isn’t just about bricks and builds, it’s a creative toolkit that inspires storytelling, confidence, and shared family moments. The LEGO She Built That initiative celebrates creativity across ...

Lego Friends debuted on January 1, 2012 and is backed by a $40 million global marketing campaign. The first female minifig — those 4-centimeter people with the yellow jugheads — to appear in the ...

The LEGO Group is rolling out a new chapter of its global "She built that" initiative in Malaysia, spotlighting the role of animal friendships in helping girls build creativity, confidence and ...

The Lego Friends line features five female mini figures who have jobs -- including a designer, a veterinarian and an inventor. They come with play sets for home and work. But those who are against the ...