If you want your law firm to stand out from the competition online and connect with potential clients, it all starts with keyword phrases. Your keyword phrases are the backbone of any successful SEO ...

We talk all the time about keywords. When the search engine marketing industry talks about keywords, you’ll frequently hear the terms “head,” “torso,” and “tail” to describe the amount of volume that ...

Opinions expressed by Entrepreneur contributors are their own. Anyone familiar with search engine optimization (SEO) can tell you about the importance of keywords. Optimizing for a specific keyword or ...

Today, I had a need to take several permutations of keyword phrases and bulk them together for a PPC campaign. So I had one of my developers build a tool I named Dynamic Keyword Phrase Generator Tool.

You may be able to come up with enough keyword ideas on which to base new content on your website for quite some time. However, competing sites can also be valuable sources for new keyword ideas. If a ...

There is an interesting paid search thread over at WebmasterWorld on the topic of using match types. For newbies, match types basically give you the ability to tell how specific or broad you want ...

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact on SEO ...

A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...