Japanese Pop Group CHAI is redifining beauty standards through their fashion and music. From left to right: Yuuki (bassist and lyricist), Yuna (drums), Mana (lead vocals and keys) and Kana (guitar).

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

From Japanese kawaii to South Korean soft grunge, it's time to acknowledge the Asian women behind these "Asian girl" beauty ...

On October 21st, Isetan Shinjuku opened an event showcasing the achievements and appeal of Rene Naito, "Roots of Kawaii: Rene Naito - Past, Present, and Future," from the second basement floor to the ...

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

Even if you were staring into a crystal ball, nobody could have foreseen one of modern metal’s wildest innovations taking the form of three teenage girls performing synchronised dance moves. Decked ...

KAWAii HOLiDAY MARKET will present 'A Night of Rakugo' as part of its Entertainment Night program at Ideal Glass Studios. The ...

Often the perception of Japanese fashion is focused on the outlandish. Imagery of boldly dressed Shibuya teens and collections filled with logo-heavy sportswear gets the bulk of the global attention, ...