It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

Crum & Forster (C&F) today announced that its Marketing and Corporate Communications team earned four Showcase Awards from ...

New Jersey, NJ -- (SBWIRE) -- 10/05/2022-- The Insurance Advertising Market has witnessed continuous growth in past few years and is projected to grow at good pace during the forecast period of ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Opinions expressed by Digital Journal contributors are their own. Whole life insurance benefits those who choose to invest in their financial future. Still, diverting income toward another policy can ...

Insurance advertising, long dominated by fear-led messaging and worst-case scenarios, is now moving towards confidence, aspiration and financial empowerment, driven by a younger, digitally aware ...