Among rural youth who can use a smartphone, over half use digital platforms for education, but around 75% use them for social ...

Rural India now accounts for about 548 million active internet users, or more than half the total base, and is growing at ...

Recent government consumption data presents a worrying reality: rural households are spending more on gutkha than on ...

MUMBAI (Reuters) - Rural consumption is poised to remain a bright spot in the Indian economy, supporting growth in the ongoing fiscal year, economists said after fourth-quarter GDP growth beat ...

With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content ...

Rural India is no longer merely witnessing transformation. It is leading one. At the centre of this shift are women, and at ...

The EU is set to remove or significantly reduce tariff lines on a slew of farm products, from spices to tea, giving a leg-up ...

After noticing girls missing school due to periods, Sristi Bose started Project Ecosanitation. College students now reach 355 ...

CHENNAI, Feb 6 (Reuters) - Sales volume growth in the Indian consumer goods sector in the October-December quarter slowed sequentially amid soft sales at mom-and-pop stores, market researcher ...

India’s new rural employment law offers greater fiscal predictability at the cost of higher household exposure to ...

Two thirds of India’s 1.3 billion people live in rural areas. Voices from these communities, and issues important to them, however, often aren’t represented in mainstream news coverage. “The primary ...