In this May 9, 1988, photo, comics impresario Stan Lee, center, poses with Lou Ferrigno, right, and Eric Kramer who portray ‘The Incredible Hulk’ and Thor, respectively, in a special movie for NBC, ...

Collider.com talked to producer Avi Arad at the Spider-Man 3 junket on Friday and asked about The Incredible Hulk. Here’s a clip: It’s a new Hulk, new direction, new size, new color, new attitude.

Over the next six decades, the green goliath — who starred in his full-length magazine starting in 1968’s The Incredible Hulk #102, taking over the numbering from Tales to Astonish — headlined Hulk ...

We're all familiar with Marvel's big green force of nature, but over the years there's been a whole rainbow of Hulks. Reading time 5 minutes We all know the Incredible Hulk. He’s big, we won’t like it ...