As a public relations counselor, I'm often charged with helping clients assess their current corporate positioning strategies and tap sources of innovation within their organizations. It’s with this ...

The COVID-19 pandemic brought several challenges for enterprises and their employees, as business aims to keep productivity high while working from home. “Design Thinking” is one strategy IBM is using ...

Christopher Wong is VP of strategy and product management for IBM Commerce Marketing Solutions. He will discuss IBM’s digital marketing strategy at the upcoming Industry Preview 2016 conference in ...

Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to CEOs. Clients undergoing massive transformation will often hire IBM ...

Being one of the world’s oldest technology companies comes with its perks – and its challenges. IBM has recognized as much, determining that innovation in today’s world requires a focus on user ...

As marketers focus on developing engagement programs and brand experiences that are consumer-centered, there are many parallels with designing software products. I recently visited the IBM Design ...

Since 2013, IBM Corp. has been taking a new approach to the design of its products. With the hiring of 1,300 designers from places like Rhode Island School of Design and the Parsons School of Design ...

Six weeks into working with IBM Garage -- a centre that Big Blue uses as a test bed to meld human resources (HR), artificial intelligence (AI), and culture -- Australia's oil and gas giant Woodside ...

IBM’s once stodgy, cubicle-filled campus at Research Triangle Park is about to get a double dose of what IBMers such as Steve Kim, IBM’s senior design exec in RTP, calls “design thinking.” IBM’s once ...

At 85, the legendary designer and author of The Design of Everyday Things is on a mission to rethink out-of-touch design schools. Just don't call it a swan song. Lessons In Design Research From An ...

IBM design researcher Meghan McGrath shares how working in literature–including a stint at a poetry journal–helped her better serve users. Meghan McGrath: On paper, it would look almost cartoonishly ...