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Over the past 20 years, we’ve witnessed companies, no matter their size or industry, make the massive migration online. Yet most of those digital efforts have stopped at the desktop browser, where one ...

This article first appeared on GeeMee's blog page. In today's diverse mobile market, no single monetisation strategy fits all apps. Users vary widely in their preferences—some purchase premium ...

Query "how to monetise your mobile app" and you'll uncover dozens of articles debating between IAP and IAA. The model you choose significantly impacts your bottom line, determining your eCPM and ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...