NEW YORK — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and ...

According to the Statista study, 50.8% of respondents indicated that humor is the tone that most attracts them in an advertisement According to the study, 50.8% of respondents say that humor is the ...

NEW YORK - Advertisers played it safe in Super Bowl ads this year. There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable story lines were all but missing. And in their ...

Paul Hornung. Whitey Ford. Tom Heinsohn. Sports fans of a certain vintage will recognize those names as stars of football, baseball and basketball, respectively, from the 1950s and 1960s. Their ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (AP) — Advertisers bet big that ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Recent academic research has focused on the use of novelty and shock in advertising executions. One manifestation of this approach in American television advertising is the use of aggressive humor; a ...

NEW YORK (AP) — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, ...

NEW YORK — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...