Vogue

Hugo Boss releases first NFTs under Gen Z brand as part of Web3 push

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Hugo Boss is dropping a new collection of NFTs, this time under its Gen Z-geared brand Hugo, comprised of 3D ...
Women's Wear Daily

Hugo Boss to Launch Denim-skewed Collection Called Hugo Blue

Hugo Boss is shining a light on denim. As part of a brand refresh that started last year, the German company is launching Hugo Blue, a collection dedicated to denim that will debut in the summer of ...
Yahoo

Hugo Boss Unveils Its/Their BOSS Spring Summer 2026 Collection

During Milan Fashion Week, Hugo Boss stole the show with its BOSS Paradox spring/summer presentation. The runway show took place over the weekend, with an collection meant to display "functionality, ...
Vogue

Hugo Boss launches denim line under its Gen Z brand

To receive the Vogue Business newsletter, sign up here. Hugo Boss is launching a dedicated denim line, Hugo Blue. It’s the latest move in a bid to appeal to younger consumers with separate brands and ...
Reuters

Hugo Boss and David Beckham partner up for design collection

May 16 (Reuters) - Hugo Boss (BOSSn.DE), opens new tab has struck up a multi-year design partnership with Former Manchester United midfielder David Beckham, the German fashion house said on Thursday, ...