We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. For those who have started – or want to start – a business, writing a mission ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

Does your business have a mission statement? A mission statement states the purpose and values of your organization. It details what your startup does for its shareholders, including customers, ...

When you create a business, one of the first things you need to establish is the mission statement. In a nutshell, your mission statement is the answer to “why” when you’re considering the reason your ...

Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...