The best way to write a perfect sentence is to lower your standards. I hope that advice doesn’t come across as some bait and switch, that there is no such thing as a perfect sentence. I do believe in ...

When you need to clearly and succinctly explain an idea for a business, product, design or program – or for anything else that doesn't yet exist – then you need a concept statement. A concept ...

There are a ton of reasons why you might consider writing books. You might want to prove your expertise on a given topic or create a funnel for your business. You might need a book in order to ...

FIRST YOU WRITE A SENTENCE The Elements of Reading, Writing … and Life By Joe Moran A well-formed sentence, Joe Moran writes in his humane and witty guide to meaning-making, “is a cure, however ...