Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search. In this article, we’ll ...

Google aims to answer more complex search queries with a new technology called Multitask Unified Model, or “MUM” for short. Google revealed at its I/O conference on Tuesday that it’s in the process of ...

A simplified explanation of how Google ranks content is that it is based on understanding search queries and web pages, plus a number of external ranking signals. With AI Mode, that’s just the ...

OpenAI upgraded ChatGPT’s built-in search capabilities to better understand complex queries, provide more coherent responses in longer chats, and allow users to search using images. Why we care.