The chip brand is building unto its story rather than stripping it to parts.

The world's top potato chip brand is removing artificial additives as it undergoes its largest redesign in nearly 100 years.

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

Lay's rolled out a major rebrand with cleaner ingredients, a new logo design, and packaging updates aligning with the "Make ...

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

The next time you walk down the chip aisle at your local grocery store, some bags may look a little different.

According to Instacart data, Pringles was the most popular chip brand in Ohio around the Fourth of July 2024. Nationally, Ruffles, Cape Cod, Utz and Lay's chips are more popular. Ohio is the ...

Potato chips are one of the most popular American snacks, especially during this time of the year--outdoor barbecue season. According to Market Data Forecast, the North American potato chip market was ...