Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

Here’s how to create a concise explanation of your company's objectives that helps develop a roadmap to achieve them.

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

A company's vision and mission provide the direction for the business's future. By detailing the core values of the company, the vision and mission statements target the central ideas that every ...

A clear vision has always been a cornerstone on which people build businesses. You need to be able to communicate an understandable, unambiguous concept of what you want. Otherwise, trust and ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Developing a mission statement is a lengthy process ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

When our daughter was very young, she helped my family navigate to a variety of locations, like her grandparents' homes, her favorite stores, or school. Even without makers or street names, she could ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...