Lay’s Embarks on Its Biggest Rebrand in Decades as Consumers Admit They Didn’t Know Chips Come from Real Potatoes

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...

Lay's rebrands because customers apparently didn't know chips were made with ‘real potatoes'

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...