Search engines use special rules called algorithms to rank websites. They look at things like how useful the content is, how many other sites link to it, and how fast the website loads. The sites that ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...