Anybody who played with Hot Wheels as kids (or adults) knows there’s a single holy grail to any track setup: the loop-the-loop. A.k.a. the loop-de-loop. Which means this new—potentially—Guinness World ...

Take Your Child to Work Day often results in some unexpected surprises—but very few of them end up in a new world record. But for one Ford employee and his son, that’s exactly what happened: they’ve ...

Mattel is launching its iOS-based racing game, Hot Wheels: Infinite Loop in an attempt to takes its famous toy brands into digital gaming. The move is the latest example of how Mattel is serious about ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) today announced the launch of Hot Wheels™ Infinite Loop, a new digital racing game that brings the legendary Hot Wheels® catalog to ...

Mattel launched a mobile racing game as the toymaker seeks to extend its Hot Wheels brand of toy cars into the digital world and appeal to tech-savvy teens. The free-to-download "Hot Wheels: Infinite ...

All the Latest Game Footage and Images from Hot Wheels Infinite Loop Experience Hot Wheels Infinite Loop – an action packed mobile game that blends the legendary toy with real-time PVP racing. Stunt, ...

Using bits of the environment for creative ad campaigns is nothing new, but it is certainly entertaining--or can be. Case in point: this ad for Hot Wheels from Bogota, Colombia, which to onlookers ...

Oct. 4 (UPI) --An Oregon man and his 5-year-old son broke a world record by assembling a Hot Wheels toy car track with 20 loop-the-loops. Chase Lane said he and his son, Gavin, decided to take on the ...

Ford went all out for this year’s take your kid to work day by breaking a world record. A group of Ford workers put together the world’s largest functional Hot Wheels loop which stands at 12-feet six ...

Add Yahoo as a preferred source to see more of our stories on Google. Anybody who played with Hot Wheels as kids (or adults) knows there’s a single holy grail to any track setup: the loop-the-loop.