Kevin Durant is one of the NBA players who shows the ability to go on hot streaks. AP Photo/Seth Wenig March Madness is here, and basketball fans are making predictions: Who will be the Cinderella ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The hot-hand fallacy is a cognitive bias that leads ...

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The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...