The pizza-for-reading program that 90s kids enjoyed can now hopefully inspire a new generation to pick up a book and read for free pizza.
If you're an '80s or '90s kid, you may have fond memories of the early days of Pizza Hut's BOOK IT! program, which bribed school kids with free pizza to encourage reading. It worked, too — I remember ...
Pizza Hut’s Book It! literacy program, founded in 1984, has reached more than 70 million students — and counts the radio host Charlamagne Tha God among its fans. By Sarah Bahr Sarah Bahr was a Book It ...