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The Body Optimist on MSN
Is mascara about to become obsolete? This minimalist trend is set to take off in 2026.
What if your eyes no longer needed to be intensified to shine? This year, 2026, a minimalist wave is shaking up beauty standards and questioning the iconic status of mascara. Far from announcing its ...
‘Mascara cocktailing’ is trending: Makeup artists explain the TikTok trend for longer, fuller lashes
As the finishing touch of any eye makeup, mascara should make the eyes pop. It should lengthen, define, curl and volumize — but that can be a lot to ask of a single tube, which is why TikTok’s latest ...
Makeup By Mario, Too Faced and Kulfi—honoring innovative mascara launches in March—join Prada Beauty, RevitaLash and accessibility-driven Tilt as prestige brands pushing the category in recent months.
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