Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider ...

Now known as Max, but initially known as HBO Max ... which the company launched in 2015. Read on for HBO’s reasonings for the name change and how social media has responded to the news.

In 2023, the streaming service HBO Max became simply "Max." This summer, Warner Bros. executives are changing the name back.

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The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be left out, co-CEO of DC Studios James Gunn got in on the fun over on his ...

Just as Max has also changed its name back and forth between the now renamed HBO Max, many of these Cartoon Network classic ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

the streaming service announced it would revert to its HBO Max branding two years after HBO was dropped from its name. Shortly after the announcement was made, social media users shared their ...

Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner Media and Discovery, Inc. in 2022. Here's what we know. The name change is part of a broader effort to ...