In 1914, IBM introduced a simple one-word slogan for its company: THINK. Then in 1997, Apple offered a refined version of the same motto that challenged norms and revitalized a moribund company: Think ...

Last week, the phrase "You can't lick a badger twice" unexpectedly went viral on social media. The nonsense sentence—which was likely never uttered by a human before last week—had become the poster ...