Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more.

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google Gemini adds experimental personalization feature that uses Search history, blurring the line between organic Search ...

With new AI search engines like ChatGPT, Google is at risk of losing its near monopoly in the search marketing world. That is ...

Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes.

The Key to Online Success Search Engine Optimization (SEO) is one of the most crucial aspects of digital marketing. It helps ...

In these examples, SEO marketing ... via a site map or search engine tool Share your new content on social media to spark an initial wave of traffic Depending on your technical expertise (or that of ...

more monetised with affiliate marketing, and they show signs of lower text quality", said Search Engine Round Table, and that Google's attempts to target the spam have a "mostly short-lived effect".

Google is updating its ubiquitous search engine with the next generation of its artificial intelligence technology as part of an effort to provide instant expertise amid intensifying competition from ...

For example, B2B brands face longer sales cycles and more complex marketing funnels than B2C or e-commerce brands. As a result, B2B digital marketers need to approach their SEO campaigns a bit ...