Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12 p.m. ET / 9 a.m. PT. What’s new: Why we care. Google Marketing Live is a key event for ...

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...

Google claims AI Overviews generate the same ad revenue as traditional search results. The company is expanding AI Overview advertising globally. To succeed, advertisers must adapt to changing user ...

Google Search's superpower has always been its ability to convert: detecting when a query has commercial intent and serving a relevant, high-quality ad to ready-to-buy shoppers. Yet, while advertisers ...