Google made a big announcement Wednesday morning: its First Look solution is now available to all DoubleClick for Publishers (DFP) clients globally. The news represents a major change to the DFP ad ...
Over a two-week span, Judge Brinkema heard from expert witnesses to determine how to remedy Google's illegal monopoly in ad ...
The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...
Breaking up Google’s ad tech monopoly is, apparently, like going to Mars or trying to replace Michael Jordan — dubiously possible and a huge amount of work.
On Monday, the U.S. Department of Justice proposed that Google, owned by Alphabet Inc. GOOG GOOGL, be required to divest two major components of its advertising empire: the AdX advertising exchange ...
The Justice Department says Google must sell its ad exchange to undo its illegal monopoly. Starting Monday, the US government will get another crack at convincing a federal judge to break up Google, ...
To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...
Hosted on MSN
Google told to break up its ads business, sell two key products as judge finds illegal monopoly
The US Department of Justice (DOJ) has proposed that Google divest two of its key advertising products, AdX and DoubleClick for Publishers (DFP), in a sweeping effort to restore competition in the ...
The Department of Justice formally asked a federal judge to break up Google’s ad-tech empire Friday after an April court ruling found the company illegally monopolized the digital advertising market.
Google added support for programmatic guaranteed deals to the DoubleClick for Publishers API, allowing advertisers to define the inventory, negotiate with buyers, and traffic all content to DFP using ...
Google faces a federal adtech antitrust trial next week. The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback