Google has delivered a two-pronged enhancement to its survey product. It's created a new version to provide enterprise level marketers with a tool that that’s integrated into the Analytics 360 Suite ...

Google shook up the marketing world last week with the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry ...

Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The new Search Ads 360 experience helps enterprise advertisers ...

The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines. Google has revamped Search Ads 360, its enterprise ...

Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...