There were no rules when we were little girls playing in our mother’s makeup. In our childlike minds, putting as much blush, lipstick, and eyeshadow—sometimes simultaneously— as we saw fit was ...

There was a brief window, during my art-school days a decade ago when — temporarily trying on a new personality — I tried to make red lipstick my thing. Alas, it was too high maintenance to fully ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Your lips will never be the same after you use the MAYBELLINE ...

The Glossybounce High-Shine Hydrating Lip Gl oss Oil $22 has three new sheer options. There’s a sheer nude-mauve called bubble while burst is a bright watermelon. Then, splash wears like a sheer coral ...

When Hailey Bieber teases a new Rhode launch, the crowd goes wild. After two years in development, cameos in Bieber’s ‘Get Ready With Me’ TikTok posts, and hundreds of comments begging for more info ...

A list of the best lipsticks, tinted balms, crayons, and pencils to create a striking makeup looks. From shades of berry to mauve and classic red, there is a lip color to suit your holiday style.

The Summer Fridays co-founders explain why the cream blush is practically foolproof, plus why it’s so good for your skin. “We always think about everything being skin first and what can it do for you, ...

As we settle into spring, beauty’s latest vibe is clear: soft glam is blooming. Think: radiant skin, diffused blush, and a glossy lip that feels more effortless than edited. But don’t confuse this ...