First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

At Fortune Brainstorm Tech, executives said that finding value from AI starts with strategy and continues with process ...

“Divine am I inside and out, and I make holy whatever I touch or am touch'd from” (Walt Whitman) In any field of endeavor, there are core assumptions that serve as a foundation for more complex and ...

Traditionally, scientists discover new materials, and then probe them to try to better understand their properties. Theoretical materials physicist Craig Fennie does it in reverse. "We have been ...

Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

Although the theory of lattice dynamics was established six decades ago, its accurate implementation for polar solids using the direct (or supercell, small displacement, frozen phonon) approach within ...

In the twenty-first century, the pivotal role of catalysis for our society is further increased by the necessity to produce synthetic fuels for the mass storage of sustainably generated energy. Faced ...

The next time I start a college, I’d like to hire Thomas E. Ricks as the provost. Even before Ricks wrote his excellent new volume First Principles, he would have been a strong choice to direct the ...