The evolution of the engadget logo shows how brands stay relevant by adapting to new technologies and design trends.

The original Wired logo, a mix of serif and sans-serif fonts, was designed to represent the clunky, pixelated feel of early digital communication and the tension between print and screen media. Over ...

Amazon — like many young adults — reinvented its image several times in its adolescence. The tech giant, founded by chief executive Jeff Bezos in 1994, celebrates its 25th birthday this Friday. Amazon ...

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...

We all know the Virgin logo: a blobby diagonal scrawl in scarlet that looks like a hot girl’s phone number written in lipstick on the back of a napkin. But the so-called ‘napkin’ logo wasn’t actually ...

Earlier this month, Buick unveiled the new Wildcat EV Concept vehicle, and with it, a new brand identity and logo, as well as details regarding Buick’s goal to transition to a fully electric vehicle ...