The chain has a bold new strategy that's not based on pizza.

Kids’ eatery and birthday party staple Chuck E. Cheese is opening an arcade concept for adults featuring the company’s classic games, new technology, and its famed animatronic characters, according to ...

Chuck E. Cheese wants to make sure the grown-ups have fun, too. The iconic kids arcade chain announced it's looking to cater to teens and adults by opening Chuck's Arcade locations across eight states ...

A mainstay of the pizza and arcade chain, by turns endearing and creepy, will be phased out by year’s end at all but two locations. We visited one of them. A Chuck E. Cheese in Hicksville, N.Y., is ...