“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Irene Yang, managing director of Nativex. Brands are making significant changes to ...

Consumer trust and positivity toward advertising have reached an all-time low. In the last few years, consumers have grown increasingly conscious of how their data is collected and used for ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...