Ford pulls plug on all-electric F-150 Lightning pickup truck
Digest more
The Ford F-150 Lightning is discontinued. CEO Jim Farley cites "customer-driven shift" for profitability. The strategic retreat includes massive plant changes.
Ford (F) is taking a $19.B write-down of its electric vehicle division and making a significant pivot to its EV business as the company addresses lackluster demand for electric vehicles, high costs, and changes in the regulatory environment.
Ford is completely changing its electrification strategy, with the next Lightning featuring a plug-in hybrid setup where a gas engine adds juice to the battery.
12hon MSN
Ford killing F-150 EV pickup, warns of whopping $19.5B writedown in dramatic electric shift
Ford Motor said Monday it will take a $19.5 billion writedown and is killing several electric-vehicle models, in the most dramatic example yet of the auto industry’s retreat from battery-powered models in response to the Trump administration’s policies and weakening EV demand.
Ford Motor Co. intends to convert a Kentucky electric vehicle battery plant so it can produce cells for energy storage to power the electric grid, as the automaker seeks to repurpose EV manufacturing capacity as sales of battery-powered cars plunge in the US,
The Ford Motor Company's recent announcement regarding the near-future strategy (until 2030) includes the unsurprising bombshell of an EV truck's untimely death
Ford opened orders for the Bronco EV last month with pre-sale prices starting at RMB 229,800 ($32,300). Although it is available with a fully electric (EV) powertrain, it’s also offered as an extended-range electric vehicle (EREV).
Production of the all-electric Chevy Blazer EV crossover at the GM Ramos Arizpe plant in Mexico will resume tomorrow, December 2nd, after a brief pause.
Ford Motor Co. is taking a new approach to battery-electric vehicle design and production, and announced a $2-billion capital investment at the Louisville, KY, Assembly plant to launch a series of more affordable EVs by 2027. The investment will establish ...