Throughout automotive history, new innovations and features are always being introduced, particularly within the luxury sector. The E38-gen BMW 7 Series, for example, showcased a litany of innovative ...

Driving the BMW 7 Series E38 still feels special because it represents a time when luxury sedans were elegant, solid, and ...

For hardcore BMW enthusiasts, this mean machine known as "Baby" is a legend. It looks like a conventional E38 740iL from the late 1990s, but under its hood lies one of the first successfully ...

As a car enthusiast, it’s difficult to look at the E38 BMW 7 Series and not picture it doing its best K.I.T.T. impersonation in the 1997 blockbuster Bond film ‘Tomorrow Never Dies’. No fewer than 16 ...

The E38 7-Series holds a special place in the hearts of bimmer fans who appreciate a luxury sedan that doesn’t look like it’s trying too hard. With its clean lines, balanced proportions, and ...

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As part of its 50th anniversary celebrations, BMW of North America continues to share 50 fascinating stories from its colorful history. This time around, the company dug into the history of its ...

In the 1997 film Tomorrow Never Dies, legendary secret agent James Bond drives an E38-generation BMW 750iL equipped with machine guns, rockets, and other spy-worthy goodies. 28 years later, news comes ...

If you like 1990’s designs and 4-door body styles, then you might just be a fan of the third-generation E38 BMW 7-Series, a car everyone many still consider as better looking than its bulky E65 ...

Matt Nelson is an automotive journalist with nearly a decade of experience in all things cars. He's spent years working at dealerships in sales, finance, and service. He's since traded in his pens and ...